PPC & Click Fraud Resource Center
Click Tip - Tuesday, April 30th, 2013 - 5 PPC Time Saving Tools
Maintaining PPC accounts can be pain staking for business owners who know that time is equal to money. Thankfully there are tools available that make the process less tedious. If you're focused on efficiency, here are the tools and features we'd recommend.
Google AdWords editor is a desktop application that allows paid search managers to make batch changes to their campaigns. It's particularly time saving when tweaking, or overhauling ad group structure. What makes AdWords editor so great, is the flexibility it provides in making bulk changes. AdWords editor allows managers to copy and paste ad elements like keywords, negative keywords, and ad text, across multiple ad groups or campaigns.
Using the scheduled reports feature of AdWords is a great way to save time. The schedule reports feature generates and delivers key reports to a specified email inbox. By scheduling reports, anyone can monitor PPC performance and review metrics without having to login to AdWords.
AdWords automated rules can be used to execute tedious and repetitive PPC tasks like increasing a bids on all keywords as ROI rises. The more tasks that you can link to rules, the more automated your campaign can be. Any automated changes that are made can later be reviewed in the AdWords changes log.
Microsoft Excel can be the ultimate time saver in any paid search campaign. Excel allows paid searchers the flexibility of making bulk changes quickly, as well as the organization of having all the essential data for decision making in one spreadsheet. For Bing Ad campaigns, we've found that Excel to be a far more efficient tool than Bing Ads Editor.
ClickReport.com Real-time E-mail Alerts
ClickReport.com's real-time email alerts feature saves paid searchers time when monitoring landing pages. After enabling live alerts and installing a PPC landing page script, members will receive instant notification when click fraud is occurring. Real time-time live alerts acts as a set-it and forget-it solution to click fraud, and makes monitoring landing pages simple.
Click Tip - Tuesday, April 23rd, 2013 - 3 Essentials to Effective Ad Copy
Creating effective AdWords ad copy can be tough, and to be successful its extremely important that you're strategic about the process. Here are three essentials that you should keep in mind when crafting your ad copy.
Target your message
The first question you should ask yourself when preparing ad copy is, who am I targeting? Your ad copy should always be tailored to the keywords that are triggering your ads. To do this, you’ll want to split your keywords into numerous ad groups, each with its own theme. This organization will allow you to write ads with specific searchers in mind. The more relevant your ad copy is to the keywords your advertising on, the more likely consumers are to click through and visit your webpage.
Let’s face the facts, you’re not the only one bidding on your keywords. Searchers looking for your product or service are going to have their choice of which listing to click. So what grabs their attention? Without a unique message, you won’t be able to set your brand apart from the competition. When crafting ad copy, always use the keywords that are triggering your ads, but go above and beyond and set yourself apart. Do some research and observe how your competitors advertise on specific themes or products. With this in mind, think of some ways you can differentiate and stand out from the crowd.
Call to Action
Think about what it is that you want searchers to do when they see your ad. It could be that you want them to download information, call you for assistance, or buy directly from your webpage. Whatever it is, by calling your audience to take a specific action, your ads are more likely to convert.
Click Tip - Tuesday, April 16th, 2013 - 3 Quick Ways to Cut Wasteful Spend
Click Tip - Tuesday, April 09th, 2013 - 3 Reasons for Broad Match Keywords
Click Tip - Wednesday, April 03rd, 2013 - Two Steps to Fighting Click Spammers
Click Tip - Archive
Pay Per Click Information & Resources
- AffiliateGuide.com - Affiliate directory and resource center offering a huge range of web affiliate programs and affiliate information.